Estée Lauder CyberWhite Brilliant Cells

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Estee Lauder CyberWhite Brilliant Cells range

Estée Lauder has just unveiled in February 2011 its new CyberWhite Brilliant Cells whitening range.

One year after the launch of CyberWhite Ex, Estée Lauder launches a second range of whitening products with CyberWhite Brilliant Cells. While the first is positionned as an “intensive care” range, Brilliant Cells is described as “essential care”.

CyberWhite Brilliant Cells range :

This skincare range is made of 6 products, a 7th being announced for June 2011 :

– Full Spectrum Brightening Cleanser

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Cleanser

– Full Spectrum Brightening Moisture Lotion

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Lotion

– Full Spectrum Brightening Essence

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Essence

– Full Spectrum Brightening Milky Lotion

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Milky Lotion

– Full Spectrum Brightening Moisture Creme

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Cream

– Full Spectrum Brightening UV Protector SPF50 / PA +++

Estée Lauder CyberWhite Brilliant Cells Full Spectrum Brightening UV Protector SPF50 / PA+++

– Extra Intensive BB Creme Multi-Action Formula SPF35 / PA +++ (announced for June 2011)

Estée Lauder CyberWhite Brilliant Cells Extra Intensive BB Creme Multi-Action Formula SPF 35 / PA+++

Regimen :

Estée Lauder recommend the following regimen for this range :

– Day use :

1) Cleanse with the Full Spectrum Brightening Cleanser
2) Prepare with the Full Spectrum Brightening Moisture Lotion
3) Repair with the Full Spectrum Brightening Essence
4) Moisturize with the Full Spectrum Brightening Milky Lotion and / or the Full Spectrum Brightening Moisture Creme
5) Protect with the Full Spectrum Brightening UV Protector SPF50 / PA +++ and / or Extra Intensive BB Creme Multi-Action Formula SPF35 / PA +++

– Night use :

1) Cleanse with the Full Spectrum Brightening Cleanser
2) Prepare with the Full Spectrum Brightening Moisture Lotion
3) Repair with the Full Spectrum Brightening Essence
4) Moisturize with the Full Spectrum Brightening Milky Lotion and / or the Full Spectrum Brightening Moisture Creme

Claims :

As a whitening range, it has a anti-dark spot efficiency, target four kinds of dark spots :

– stuborn age spots : claimed to be reduced by half after a 8 week treatment, based on a “Clarity Recovering Protein” and a “Melanin Dissolving Technology”.
– small surface spots : skin is “dramatically” clearer, more even toned after 8 weeks, based on N-Acetyl Glucosamine
– barely visible spots : using a “Melanin Interception Technology”
– recurring spots : skin looking clearer even at 6-month milestone, based on “Anti-irritant Calming Technology”

However, the “reason why” – as marketing people say – of this range is a new understanding of dull skin claimed by Lauder labs : dull skin would not be caused only by dark spots, but also by :

– dehydration
– uneven skin texture
– disorganized collagen
– microcirculation

Each of these issue is addressed with a specific answer :

– dehydration is counteract by “rebalancing and maintaining optimal moisture levels”
– uneven skin texture is improved by enhancing skin’s natural cellular turnover
– disorganized collagen is prevented
– microcirculation is improved by massage

Conclusion :

Estée Lauder is launching with Brilliant Cells a very complete range of products, a complete whitening routine answering to the needs of Asian consumers in terms of texture positioning. In terms of claims, few can be said about active ingredients, since anti-spots actives are hidden behind “Technologies” (e.g. Melanin Dissolving Technologies, Melanin Interception Technology, …etc), or without any specific precision (e.g. efficacy on dehydration or uneven skin texture based on formula efficiency).

Ingredients :

Full Spectrum Brightening UV Protector SPF50 / PA +++

Active Ingredients :

Homosalate 5%
Octisalate 5%
Avobenzone 3%
Oxybenzone 3%

Inactive Ingredients :

Water
Methyl Trimethicone
Butyloctyl Salicylate
Neopentyl Glycol Diheptanoate
Polyester-8
Aleurites Moluccana (Kukui) Seed Oil
Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone
PEG-100 Stearate
Butylene Glycol
Glyceryl Stearate
Dipentaerythrityl Tri-Polyhydroxystearate
Scutellaria Baicalensis Root Extract
Pyrus Malus (Apple) Fruit Extract
Cucumis Sativus (Cucumber) Fruit Extract
Whey Protein/Lactis Protein/Protéine Du Petit-Lait
Laminaria Ochroleuca Extract
Acetyl Glucosamine
Caffeine
C30-38 Olefin/Isopropyl Maleate/MA Copolymer
Sodium Hyaluronate
Ammonium Acryloyldimethyltaurate/VP Copolymer
Sorbitol
Yeast Extract
Caprylyl Glycol
Caprylic/Capric Triglyceride
Cetyl Alcohol
Potassium Cetyl Phosphate
Ethylhexylglycerin
VP/Eicosene Copolymer
Stearic Acid
Fragrance
Dehydroxanthan Gum
Disodium EDTA
Sodium Dehydroacetate
Phenoxyethanol
Mica

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