Mennen (owned in France by L’Oréal) is launching a new eyecare for men this November 2011.
L’Oréal has in France the license for the Mennen brand. It is part of LaSCAD, a group of brand own by L’Oréal and mainly marketed in France (including also Dop, Mixa, Ushuaïa among others).
Marketing skincare products for men for several years, Mennen is currently launching a new roll-on. As its competitors from L’Oréal Men Expert and Nivea For Men, this product targets the eye area, claiming to target dark circles, bags and puffiness. Apart from the original tri-balls pack, the product is also originally aimed to massage temple area for a “icy massage”.
|Mentha Piperita Extract / Peppermint Leaf Extract|