Origins Maskimizer Skin-optimizing Mask Primer

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Estée Lauder’s Origins brand is launching in February 2016 a new formula with an interesting concept : a mask primer.

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The product has to be sprayed on the face before applying any type of mask. It is said to improve skin moisture and ability to absorb active ingredients, thanks to a complex of algae.
From a formulation point of view, it is very probably quite a simple technology, mainly an aqueous base with moisturizing agents and active ingrendients, liquid enough to be sprayable.
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