Personalised products and bespoke services: The new luxury according to L’Oréal

In a context where the growth of the luxury market, while still robust, has cooled, L’Oréal has achieved excellent performance. In 2016, the group’s Luxury division reported growth of 7% – two percentage points better than the global market – and notched up a number of international successes, including for Lancôme, which became the first selective market brand in China, and Yves Saint Laurent, which ended 2016 on growth of 29%. Today, the French cosmetics giant is building its strategy on two (…)

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via Premium Beauty News

December 19, 2017 at 07:34AM

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