Nivea is launching this September 2014 a new product under its star range Q10Plus : a new serum with an impressive visual aspect, transparent gel full of yellow pearls.
Let’s Read the Label
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Clinique is renovating its iconic “DDML” in a new improved version this July 2013.
Nivea is launching this May 2013 a new range of anti-aging skincare : Cellular Anti-Age
Nivea is launching this December 2012 a new formula in its Nivea Q10 Plus range : Energy Day Care / Crème d’Energie SPF 15.
Following the description of the Nivea Visage Essentials line, we have now a closer look to the “valorized” products, with a clear added value, built around strong claims and star active ingredients (anti-aging, acne-prone skin products, whitening products…etc).
The “valorized” lines of the Nivea Visage range are organized classically by answers to a skin problem :
– acne-prone skin / oily skin : Pure-Effect / Nivea Young
– moisturization : Aqua Sensation
– lack of glow : Natural Beauty
– wrinkles : Q10
– lack of firmness : Expert Lift
– mature skin : Vital
– dark spots : Sparkling Glow / Sparkling White / White Cell Repair / Aclarado Natural
– in need of “naturality” : Pure & Natural
(replaced in most countries by Pure Effect – see article on CosmetoScope)
(in China, Hong Kong, Taiwan, Philippines)
White Cell Repair
(in Vietnam and Thailand)
(in Mexico and Central America)
Pure & Natural
Our objective in the following article dedicated to the Nivea Visage range is to identify exhaustively all the formulas sold by Beiersdorf under this brand worldwide, and to clarify how they are organized.
The largest range of formulas under the Nivea Visage brand is the “Essentials” range, grouping the basic products, i.e. products with simple claims and simple added values (cleansing products, make-up removers, moisturizers), and “old” products still sold in few countries.
The pilars of the Essentials range are the three lines of products organized by skin types :
– Normal skin line (blue color)
– Dry and Sensitive skin line (pink color)
– Oily skin line (green color)
The Essentials range also contains :
– a line of eye make-up removers :
– a line of monodose masks :
– two basic night creams :
– tinted moisturizers :
– specific products :
Apart from these products that can be found more or less worldwide, some formulas are part of the Essentials range because only present in some countries only :
– two Sensitive Balance formulas and a Silk Comfort formula :
– Naturally Even, a range of cleanser and skin care for Africa :
– a range of formulas sold in Poland :
– some anti-aging or SPF products :
The Essentials range eventually includes formulas specifically launched in China / Asia under several lines :
– Basic whitening products :
– Silk Clean, a line of cleansers (China) :
– Silk Comfort, a line of cleasers and moisturizers (China)
– Silk White, a line of whitening cleansers and moisturizers (China)
– Specific cleansing foam for Indonesia & Hong Kong
This first part of the study is dedicated to the understanding of the formulation strategy used by Beiersdorf to design its Nivea Visage range.
Nivea is launching in April 2012 a new range of body moisturizers to be used under the shower.