Simultaneously to L’Oréal launching its Barber Club range dedicated to men with beard, Nivea is launching a Beard Oil.
Tag Archives: Beiersdorf
Nivea introduces this November 2017 its first electrical device in Skincare : Nivea Pure Skin Electrical Cleansing Brush.
Nivea is extending this July 2017 its Q10 range with 3 new products associating Q10 Plus complex with Vitamin C.
With this launch, Nivea comes back with a very classic and powerful skincare ingredient, Pure Vitamin C : interesting addition to Q10, and interesting launch as the star product is not the Day Cream but the Night Cream. The technology and the claims behind this launch are not drastically innovative.
The line-up is made of 3 products :
- Q10 Plus C Anti-wrinkle + Energy SPF15 Day Cream
- Q10 Plus C Anti-wrinkle + Energy Restoring Night Cream
- Q10 Plus C Anti-wrinkle + Energy Anti-fatigue Eye Care
Communication and Claims
This new range is a revamp and extension of the Q10 Plus Energy Day Cream launched in 2012, itself being at the time the revamp of Nivea Pure Energy Day Cream launched in 2008. This is why the emphasis on this launch is not put on the Day Cream, but rather on the Night Cream.
The Night & Eye formulas are new for the Q10 Plus range, and display a “new” technology : “pure vitamin C”. The formulas indeed contain Ascorbic Acid, the true pure chemical form of Vitamin C that you can find in fruits or vegetables. As said on the packs, this form of Vitamin C is very sensitive to oxygen, and get oxidized very easily : apart from being degraded by oxygen (and turned to be inefficient), it turns the formula to brown. This is why Nivea :
- offer the formulas in an aluminum pack, with a specific cap to keep the formula out of air until the first use
- writes a paragraph on the pack dedicated to Vitamin C and its stability
This sensitivity of Vitamin C to oxygen is the reason why, in many skincare products, manufacturers use derivatives of Vitamin C, like Sodium Ascorbyl Phosphate (often called in the profession “Vitamin CP”). Derivatives are more stable, but also much more expensive, and efficient in a different way.
Choosing Pure Vitamin C is a great choice from Nivea : it is a very well known ingredient, full of interesting properties for skin, especially to fight against skin ageing (lightening, antioxidant, …etc). To solve the stability issue of Vitamin C, they used the usual trick used many times by other cosmetic manufacturers : sealed metal tube. They surf on the trend of Vitamin C reinitiated by Clinique and its Clinique Fresh Pressed 7-day system with pure vitamin C, but in a more classical way, except on the fact that the star product is not a day cream, but a night cream.
In terms of claims, the new Night Cream, star product of this launch, focuses on “energy”, as opposed to stress and fatigue : the formula is claimed to “awake skin”, “reduce main signs of stress : wrinkles, dull and tired skin”, and “makes face looking visibly relaxed”.
Let’s read the label
Q10 Plus C Anti-wrinkle + Energy SPF15 Day Cream
As said, this cream is a revamp of the Nivea Q10 Plus Energy Day Care SPF15 launched in December 2012, itself a revamp of the Nivea Visage Energy Day Cream launched in 2008 (see article here on CosmetoScope). Compared to the 2012 formula, few changes were made in the 2017 one :
- removal of a botanical extract : the Goji Berry, claimed in 2012 as an “antioxidant fruit widely used in traditional Chinese medicine” is not present anymore.
- addition of a Vitamin C derivative (Sodium Ascorbyl Phosphate) : to match the new concept of the product “Q10 Plus & Vitamin C”.
- change in the preservative system to a paraben-free version
Q10 Plus C Anti-wrinkle + Energy Restoring Night Cream
O/W emulsion, with Glyceryl Stearate and Sodium Stearoyl Glutamate as surfactants and Cetearyl Alcohol as co-surfactant, and Xanthan Gum, Carbomer & Acrylates/C10-30 Alkyl Acrylate Crosspolymer as thickeners and stabilizers.
The oil phase is made of Shea Butter (Butyrospermum Parkii Butter), Dicaprylyl Ether, C12-15 Alkyl Benozate, Caprylic/Capric Triglyceride and Dimethicone.
The aqueous phase contains Glycerin.
The preservative system of the formula is made of Methylpropanediol and Phenoxyethanol, helped by Trisodium EDTA.
As a improving agent for the touch and feel of the formula, Tapioca Starch has been added.
The formula contains several active ingredients : Ascorbic Acid (pure Vitamin C), Panthenol, Ubiquinone (Q10 Co-enzyme), Creatine, and 1-Methylhydantoin-2-Imide (Creatinine).
As said before, Vitamin C is very sensitive to oxygen and can be oxidized very easily. To stabilize Vitamin C, the Beiersdorf’s formula includes a stabilizer not so often seen in skincare formulations : Diethylhexyl Syringylidenemalonate. It corresponds very probably to Merck’s Oxynex ST (INCI name : Diethylhexyl Syringylidenemalonata (and) Caprylic/Capric Triglyceride), presented by Merck as providing “highly effective stabilization of colorants, antioxidants and UV filters”. Vitamin C is also stablized with a pH buffer system (Potassium Phosphate).
Q10 Plus C Anti-wrinkle + Energy Anti-fatigue Eye Care
Looks to be the same formula as the Night Cream, without fragrance.
Nivea extended in August 2016 its Nivea Cellular range, cascading its pearl technology in a new anti-aging serum : Nivea Cellular Anti-Age Volume Filling Pearls.
Following the success of the In-Shower Body Lotions, Nivea extends the concept to face care, with 2 new In-Shower Make-up Removers.
Nivea is adding this February 2016 a new item to its Q10 body range : a firming oil.
Beiersdorf is launching a new Nivea Professional Skincare line in January 2016.
Nivea is launching this September 2014 a new product under its star range Q10Plus : a new serum with an impressive visual aspect, transparent gel full of yellow pearls.
Beiersdorf’s Nivea has just relaunched its Sensitive range this February 2014.
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Nivea is launching this May 2013 a new range of anti-aging skincare : Cellular Anti-Age