Nivea is launching this December 2012 a new formula in its Nivea Q10 Plus range : Energy Day Care / Crème d’Energie SPF 15.
Tag Archives: Beiersdorf
Nivea is launching this October 2012 a new range of lipcare products : three “Lip Butters” with three flavours – Raspberry Rose, Caramel Cream and Original, packaged in tins.
The formulas contain Shea Butter and Almond Oil claimed to “help intensively nourish, providing long-lasting moisture to leave lips healthy looking throughout the winter season.”
The formulas also contain Hydra IQ, already used in Nivea Visage Aqua Sensation range, claimed to “supports the skin’s own water channels to enhance natural moisturisation”.
Following the description of the Nivea Visage Essentials line, we have now a closer look to the “valorized” products, with a clear added value, built around strong claims and star active ingredients (anti-aging, acne-prone skin products, whitening products…etc).
The “valorized” lines of the Nivea Visage range are organized classically by answers to a skin problem :
– acne-prone skin / oily skin : Pure-Effect / Nivea Young
– moisturization : Aqua Sensation
– lack of glow : Natural Beauty
– wrinkles : Q10
– lack of firmness : Expert Lift
– mature skin : Vital
– dark spots : Sparkling Glow / Sparkling White / White Cell Repair / Aclarado Natural
– in need of “naturality” : Pure & Natural
(replaced in most countries by Pure Effect – see article on CosmetoScope)
(in China, Hong Kong, Taiwan, Philippines)
White Cell Repair
(in Vietnam and Thailand)
(in Mexico and Central America)
Pure & Natural
Our objective in the following article dedicated to the Nivea Visage range is to identify exhaustively all the formulas sold by Beiersdorf under this brand worldwide, and to clarify how they are organized.
The largest range of formulas under the Nivea Visage brand is the “Essentials” range, grouping the basic products, i.e. products with simple claims and simple added values (cleansing products, make-up removers, moisturizers), and “old” products still sold in few countries.
The pilars of the Essentials range are the three lines of products organized by skin types :
– Normal skin line (blue color)
– Dry and Sensitive skin line (pink color)
– Oily skin line (green color)
The Essentials range also contains :
– a line of eye make-up removers :
– a line of monodose masks :
– two basic night creams :
– tinted moisturizers :
– specific products :
Apart from these products that can be found more or less worldwide, some formulas are part of the Essentials range because only present in some countries only :
– two Sensitive Balance formulas and a Silk Comfort formula :
– Naturally Even, a range of cleanser and skin care for Africa :
– a range of formulas sold in Poland :
– some anti-aging or SPF products :
The Essentials range eventually includes formulas specifically launched in China / Asia under several lines :
– Basic whitening products :
– Silk Clean, a line of cleansers (China) :
– Silk Comfort, a line of cleasers and moisturizers (China)
– Silk White, a line of whitening cleansers and moisturizers (China)
– Specific cleansing foam for Indonesia & Hong Kong
This first part of the study is dedicated to the understanding of the formulation strategy used by Beiersdorf to design its Nivea Visage range.
After an early launch in the US in December 2010, Nivea has launched worldwide mid-February 2011 three new moisturizing formulas.
Nivea is launching in January 2011 the new “Pure & Natural” range of products made with 95% ingredients from natural origin.
Nivea has just renovated in April 2010 its anti-wrinkle pilar range. The Day formula has now an improved UVA protection, and a new active ingredient.