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The daily lemming

The daily lemming

A lemming for National Cookie Day: macaron lip balms by It’s Skin, in Strawberry, Green Apple, Pineapple, Grape and Chocolate. Around $10 each — try Amazon or Sephora (or FeelUnique in the UK).

via Now Smell This

December 4, 2017 at 04:17PM

Male Grooming Market Benefits from a Shift in Thinking

Makeup, exfoliation, hydration, or masking are no longer women’s work, so to speak. Male grooming has undergone a dramatic change over the past several years to become one of beauty’s most dynamic segments, reaching $4.5 billion  in 2016, according to Kline’s latest study covering the US male grooming market.

“The taboos are slowly dropping, and a growing number of men are using anti-aging serums and masks, beauty devices, and even makeup,” said Naira Aslanian, the report’s manager.

“While makeup for men is a trend now and brands such as CoverGirl and Maybelline are debuting their first male ambassadors, it is categories like skin care and personal cleansing that see the most innovation and progression. Traditional male-oriented categories, such as deodorants and antiperspirants, also post strong gains driven by innovations like anti-mark antiperspirant technology.”

In addition, the increased purchasing power of millennial men who follow trends set by look-conscious celebrities takes the notion of self-care to a different level. The desire to associate themselves with a lifestyle synonymous with success and well-being convinces men to turn to barbershops and male-centric salons offering personalized services and pampering.

“Barbershops and the brands that pursue creating an image for clients, such as American vintage retro style or a sleek and ‘gentleman’-like appearance will display a very strong lifestyle connection with their regulars,” noted Marina Drobnjak, the researcher for the report.

Beard-wearing trends are also fueling the barbershop market.

For example, more than 60% of Italians wear a beard these days.

No wonder why barbershops in Europe and the US are posting double-digit gains.

The robust growth within the professional hair care segment for men, however, did not offset the decline of the overall hair care category caused by a lack of innovation and competition from unisex products.

Shaving products, the second fastest-growing category after skin care with more than 6% growth, is driven by direct selling brands, such as Bevel, Harry’s and Dollar Shave Club, which have recorded phenomenal, triple-digit growth rates, paving the way for a new category of subscription box providers.

Direct sales, along with specialty stores, are the most vibrant retail channels for cosmetics and toiletries for men. The convenience of online shopping and sampling through subscription boxes has fueled direct sales. Besides digital advertising, smaller, niche brands find an audience for their products by posting videos on YouTube, many of which often go viral.

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via Happi Breaking News

December 4, 2017 at 05:28PM

Even though consumers are seeking ‘free-from’, here’s why it might be better for cosmetics claims to focus on the positives http://ift.tt/2j75cSH @DowChemical #ingredients #http://beautypic.twitter.com/7tXKJSCdiL

Even though consumers are seeking ‘free-from’, here’s why it might be better for cosmetics claims to focus on the positives http://ift.tt/2j75cSH

via Cosmetic Business (Twitter feed)

December 4, 2017 at 07:05PM

If you can’t beat ‘em… Gillette unveils low-price razor collection

Procter & Gamble-owned Gillette is set to launch a collection of low-price razors in a bid to regain market share lost to competitors such as the Dollar Shave Club, according to a report published by Fox News.

The men’s grooming brand has seen its share of the US razor market dive 11 percent over the last two years as cheaper subscription services grow in popularity, according to data published by Macquarie Research.

The brand is now hoping to capture cost-conscious customers with a collection of disposable razors priced at under US$10. Gillette3, Gillette5 and Sensor3 Cool will hit shelves in January.

via Global Cosmetics News

December 5, 2017 at 11:39AM

Neutrogena Australia launches UV-activated dress to detect sunburn

The Australian arm of skin care brand Neutrogena has launched a UV-activated dress as part of its Skinnovation Collection, which aims to highlight when users are being exposed to harmful UV rays that could cause sunburn.

The clothing prototype includes a dress and shorts, which use UV-activated thread that changes color when exposed to UV rays. The prototype aims to showcase the short periods of time when users could be exposed to UV rays without knowledge, highlighting the importance of wearing sunscreen.

Nadine Saraceno, Neutrogena’s Regulatory Affairs Manager, says, “’People often think they’ll only be exposed to UV when they’re outside in the direct sun.
“The collections shows us otherwise. UV is prevalent every day, all year round and in places we may not expect. One of the best things women can do to protect their skin from sun damage and for anti-ageing is to use a sunscreen, meaning we should incorporate sunscreen into our daily routine.”

While the innovation is at present not available to consumers, it is thought the range may become online and in stores in the future.

Elin Holland, former Miss World Australia and model of the clothes said, “’Wearing the Neutrogena Skinnovation Collection showed me that UV rays are not just in direct sunlight, but in places we don’t expect.
“I have seen firsthand just how sun exposure can damage our skin, so I know how important it is to adopt a daily sun care routine, not just in summer but all year round.”

via Global Cosmetics News

December 7, 2017 at 08:17AM

Unilever Builds Another Brand, Love Beauty and Planet

Unilever is at it again — building a new personal-care brand designed for young consumers in the U.S. market, that is.Love Beauty and Planet, a line of hair care, styling and body-care products developed with sustainable packaging and ingredients, will rollout to U.S. mass and drug retailers in January.The Anglo-Dutch consumer goods giant has made headlines during the past few years for its persistent string of acquisitions in both its personal-care and prestige beauty portfolios — the latest is Sundial Brands, announced in November.But Unilever is not just acquiring brands — it is building them as well, and Love Beauty and Planet is the second to launch in the U.S. market. Last month, WWD reported first that the Anglo-Dutch consumer goods giant will in January rollout ApotheCare Essentials — a botanical-based hair and body cleansing line, incubated by a small, start-up-style team in less than a year at its U.S. headquarters — to a mix of drugstore and e-commerce retailers in the U.S. The line is already available at CVS.While ApotheCare is a masstige play targeted at Millennials shopping mostly on e-retailers such as Amazon and Birchbox, Love Beauty and Planet is said to be launching with a much wider mass, drug and grocery distribution. Unilever would not comment on door count.Love Beauty and Planet connects back to Unilever’s Sustainable Living Plan, which is the company’s blueprint for reducing its environmental impact. It’s also a play for younger consumers who are interested in brands committed to sustainability.“Love Beauty and Planet is at the heart of the Unilever Sustainable Living Plan,” said Piyush Jain, Unilever’s vice president of hair care in North America. Jain oversaw the development of both ApotheCare Essentials and Love Beauty and Planet. “It was similar to ApotheCare in that we crafted a small team [of four to five people] — the intent was the same. Let’s find the [white] space, let’s find people who are passionate about it and let’s craft this very quickly.”From 100 percent recyclable packaging to ethically sourced fragrances and a proprietary technology designed to reduce conditioner rinse time, the line aims to hit on several notes when it comes to sustainability. The pastel-floral-tinged, feminine packaging is targeted squarely at the young Millennial consumer the line is aiming to attract, Jain said. “Even the visual language — using a heart and ampersand [instead of words] is very ‘in’ with our consumer. We know the Millennial consumer is excited about this space — they want to do good, but they want to smile and take a selfie while doing good.”Love Beauty and Planet consists of 18 stockkeeping units, including shampoo, conditioner, styling products like a hair oil and dry shampoo, as well as body wash and scrubs. There is also a Showerless cleansing mist, which is designed to act like a dry shampoo for the body by cleansing without using water.The outer packaging is designed to be completely recyclable — Jain cited a statistic that only 31 percent of recyclable bottles in the U.S. that make it to recycling plants actually get recycled, many of them due to having labels that will not come off. So Unilever developed a label designed to withstand showering, but that would come off with heat applied at recycling facilities. The line’s conditioners are formulated with a proprietary Fast-Rinse technology, designed to rinse out of hair in under 10 seconds, allowing for less water to be used in the shower.Love Beauty and Planet also harnesses ingredients that are plant-based ingredients, Jain said. Most of the products are based in 100 percent organic coconut oil, and Unilever partnered with Givaudan to scent the line with ethically sourced fragrances, such as Bulgarian rose.Unilever will launch a social and digital campaign with microinfluencers around Love Beauty and Planet in January. The brand also partnered with Ashoka, an organization that supports social entrepreneurs, to identify brand ambassadors. Eschewing television advertising is unusual for Unilever, said Jain, but a key part of the Love Beauty and Planet marketing strategy.“The consumer we’re talking to would rather discover a brand like this — she likes the sense of journey around discovering the brand, instead of [us] screaming out loud to her. We want this brand to be discovered on a treasure hunt that she shares with her friend, versus a big manufacturer announcing it big on TV.”

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via WWD Beauty Headlines

December 11, 2017 at 01:32PM