Tag Archives: Nivea

Nivea Q10 Plus Energy Day Care SPF15 / Q10 Plus Crème d’Energie

Nivea is launching this December 2012 a new formula in its Nivea Q10 Plus range : Energy Day Care / Crème d’Energie SPF 15.

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Nivea Lip Butters

Nivea Lip Butters

Nivea is launching this October 2012 a new range of lipcare products : three “Lip Butters” with three flavours – Raspberry Rose, Caramel Cream and Original, packaged in tins.

The formulas contain Shea Butter and Almond Oil claimed to “help intensively nourish, providing long-lasting moisture to leave lips healthy looking throughout the winter season.”
The formulas also contain Hydra IQ, already used in Nivea Visage Aqua Sensation range, claimed to “supports the skin’s own water channels to enhance natural moisturisation”.


The Nivea Visage range : an exhaustive study (Part 3)

Following the description of the Nivea Visage Essentials line, we have now a closer look to the “valorized” products, with a clear added value, built around strong claims and star active ingredients (anti-aging, acne-prone skin products, whitening products…etc).

The “valorized” lines of the Nivea Visage range are organized classically by answers to a skin problem :

– acne-prone skin / oily skin : Pure-Effect / Nivea Young

– moisturization : Aqua Sensation

– lack of glow : Natural Beauty

– wrinkles : Q10

– lack of firmness : Expert Lift

– mature skin : Vital

– dark spots : Sparkling Glow / Sparkling White / White Cell Repair / Aclarado Natural

– in need of “naturality” : Pure & Natural

Pure Effect

Nivea Visage Pure Effect Cleansers

Nivea Visage Pure Effect Skincare

Nivea Young

(replaced in most countries by Pure Effect – see article on CosmetoScope)

Nivea Visage Young

Aqua Sensation

Nivea Visage Aqua Sensation Cleansers / Mask

Nivea Visage Aqua Sensation Skincare

Natural Beauty

Nivea Visage Natural Beauty


Nivea Visage Q10 Cleansing & Skincare

Nivea Visage Q10 Eye creams / Tinted Cream

Expert Lift

Nivea Visage Expert Lift


Nivea Visage Vital Cleansing

Nivea Visage Vital Skincare

Nivea Visage Vital Skincare

Sparkling Glow

(in India)

Nivea Visage Sparkling Glow

Sparkling White

(in China, Hong Kong, Taiwan, Philippines)

Nivea Visage Sparkling White Skincare


Nivea Visage Sparkling White Skincare

White Cell Repair

(in Vietnam and Thailand)

Nivea Visage White Cell Repair Cleansers

Nivea Visage White Cell Repair Skincare

Aclarado Natural

(in Mexico and Central America)

Nivea Visage Aclarado Natural

Pure & Natural

Nivea Visage Pure & Natural Cleansers & Moisturizers

Nivea Visage Pure & Natural Anti-Wrinkles


The Nivea Visage range : an exhaustive study (Part 2) / Nivea Visage Essentials

Our objective in the following article dedicated to the Nivea Visage range is to identify exhaustively all the formulas sold by Beiersdorf under this brand worldwide, and to clarify how they are organized.

The largest range of formulas under the Nivea Visage brand is the “Essentials” range, grouping the basic products, i.e. products with simple claims and simple added values (cleansing products, make-up removers, moisturizers), and “old” products still sold in few countries.

The pilars of the Essentials range are the three lines of products organized by skin types :

– Normal skin line (blue color)

Nivea Essentials Normal Skin Cleansing

Nivea Visage Essentials Normal Skin Skin Care

– Dry and Sensitive skin line (pink color)

Nivea Visage Essentials Dry Skin Cleansing

Nivea Visage Essentials Dry Skin Skincare

– Oily skin line (green color)

Nivea Visage Essentials Oily Skin

The Essentials range also contains :

– a line of eye make-up removers :

Nivea Visage Essentials Eye Make-up Removers

– a line of monodose masks :

Nivea Visage Essentials Mask

– two basic night creams :

Nivea Visage Essentials Night Creams

– tinted moisturizers :

Nivea Visage Essentials Tinted Moisturizers

– specific products :

Nivea Visage Essentials Clear-up Strips / Wipes

Apart from these products that can be found more or less worldwide, some formulas are part of the Essentials range because only present in some countries only :

– two Sensitive Balance formulas and a Silk Comfort formula :

Nivea Visage Essentials Sensite Balance

Nivea Visage Essentials Silk Comfort

– Naturally Even, a range of cleanser and skin care for Africa :

Nivea Visage Essentials Naturally Even

– a range of formulas sold in Poland :

Nivea Visage Essentials Moisturizing Poland

– some anti-aging or SPF products :

Nivea Visage Essentials Skincare

The Essentials range eventually includes formulas specifically launched in China / Asia under several lines :

– Basic whitening products :

Nivea Visage Essentials Whitening China

– Silk Clean, a line of cleansers (China) :

Nivea Visage Essentials Silk Clean

– Silk Comfort, a line of cleasers and moisturizers (China)

Nivea Visage Essentials Silk Comfort China

– Silk White, a line of whitening cleansers and moisturizers (China)

Nivea Visage Essentials Silk White

– Specific cleansing foam for Indonesia & Hong Kong

Nivea Visage Essentials Cleansing Foam