Armani is launching in February 2011 its new skincare range Regenessence [3.R].

After its introduction in skincare in 2007 with the Crema Nera range, Armani Beauty, one of the luxury brands of L’Oréal Group, extends its expertise in anti-aging with the new Regenessence [3.R] range made of three products :

– the Youth Regenerator

– the Multi Corrective Rejuvenating Cream

– the Eye Rejuvenating Serum

The range has been inspired by regenerative medicine research, and Dr. Peter Lorenz from Stanford School of Medicine lended his name to the range, is built around the [3.R] technology made of 3 active ingredients :

– L’Oréal’s Pro-Xylane (activation of extracellular matrix glycosaminoglycan (GAG))

– Linseed Extract (cell communication)

– Vitamin CP (collagen synthesis)

Based on self assessment of 50 women immediately, after 6 days, and 4 weeks, the Youth Regenerator claims the following results : in 1 hour, wrinkles reduced  71%. In 6 days, skin is rebounced and radiant 88%. In 1 month, gain up to 6 years of youth.

Armani Regenessence [3.R] is only promoted online on US Armani Beauty website, but has been announced on the last issue of Vanity Fair UK.