Nivea is adding this February 2016 a new item to its Q10 body range : a firming oil.
Very classical formula in terms of composition, with several quite strong claims for a body oil : efficient on skin carnation and stretch marks.
Communication & Claims
This formula is claimed to make skin firmer within 2 weeks, unifying its color, and improving its aspect in case of stretch marks. Some brands are quite careful when suggesting the use of a cosmetic product during pregnancy. In the specific case of this Nivea Q10 Firming Oil, the link between stretch marks and pregnancy is not made, and no specific warning or advice is given to the consumer related to pregnancy.
Formula structure :
Anhydrous formula made of a blend of synthetic (Caprylic/Capric Triglyceride, Isopropyl Palmitate, Ethylhexyl Stearate) and natural (Persea Gratissima Oil, Gossypium Herbaceum Seed Oil, Macadamia Integrifolia Seed Oil) oils.
The formula contains Ubiquinone, the other name of Q10 co-enzyme. It also contains natural oils (Avocado, Cotton seed and Macadamia).
Caprylic/Capric Triglyceride, Isopropyl Palmitate, Ethylhexyl Stearate, Ubiquinone, Persea Gratissima Oil, Gossypium Herbaceum Seed Oil, Macadamia Integrifolia Seed Oil, Linalool, Citronellol, Alpha-Isomethyl Ionone, Benzyl Alcohol, Limonene, Butylphenyl Methylpropional, Parfum.[Source]